Meet Simon, our Marketing Manager.


What inspired you to work with SEO?
“I’ve worked with SEO and web development since 2004, both as an entrepreneur and consultant. What inspired me in the first place - and still keeps me motivated - is the constant change. Google never stands still, and neither can you. I love experimenting, solving tough challenges, and finding creative ways to make things work. That curiosity has been my driver from day one.”


What do you enjoy most about the work?
“For me, it’s the mix of creativity and problem-solving. One moment you’re deep into data and algorithms, the next you’re coming up with content ideas or technical solutions. I’ve worked in some of the toughest industries and those challenges gave me both the technical edge and the resilience to keep going when things get tough. What I enjoy most is that there’s always something new to learn and improve.”


What excites you most about working at Fairlo?
“It’s about putting my skills to use for a mission I truly believe in. SEO has huge power in shaping how people find financial products, and doing that in a way that’s fair and transparent really matters to me. After years of being more of a lone fighter, it feels great to now be part of a team with a strong culture, a shared vision, and room for humor, curiosity, and growth.