Meet Fredrik Ekelund, our Senior Product Manager.

What inspired you to join Fairlo?

"The vision and direction of Fairlo align closely with how I believe credit should work worldwide. After leading product teams at Klarna and HBO, I wanted to join a company where product decisions directly improve people’s lives. The opportunity to scale not just technology but also values like fairness and transparency is rare—that’s what drew me here".

You have worked across fintech and entertainment. What connects those experiences?

“Whether it was launching HBO’s streaming platform across 18 countries or evolving Klarna’s global purchase experience, the common thread has been giving users seamless access to great products. I love digging deep to understand what users really need and then building towards that vision. There’s always complexity in making it work for both the business and the user—and I enjoy finding solutions that strike that balance".

What excites you most about working at Fairlo?

"What excites me most is the timing. Fairlo is growing quickly, but it’s still at a stage where every product decision helps shape the company’s future. I’m eager to bring my experience in AI, platform scaling, and partnerships into an environment where fairness and transparency aren’t just slogans—they’re non-negotiable. Most of all, I’m excited about the opportunity to help set a new benchmark for what fair credit can look like, and to show how it can be used as a force for good".